student asking question

Is "on the face of [something]" an idiom? What's it mean? Is it a commonly used phrase?

teacher

Native speaker’s answer

Rebecca

In this context, "face" refers to the front part of something. So in this case, "face of a wave" refers to the forward-facing surface of a wave. Ex: She's on the face of Vogue magazine. Ex: This is the side facing us. As a whole, "[on] the face of" is an expression used to mean that something is the nature, appearance, or character of an organization, system, or something. It's often used to express that something or someone represents something, as its "face." Ex: Social media has changed the face of society. Ex: He is the new face of rock music.

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