I don't really get when we should use 'It's the time' and 'It's time'. Can you explain a bit?

Native speaker’s answer
Rebecca
Good question. Generally, "its time" is used to refer to the present moment and speaks of things more generally. Ex: It's time for bed. Ex: It's time for our company to begin looking for new investors. When "the" is used in front of "time," it is referring to something rather specific. Ex: It's the time of year when cherry blossom trees start blooming. Ex: It's the time of the month when business is better than usual.