Synonyms in Detail: advertise and tout Usage & Differences

What context can I use each word in?

Learn when and how to use these words with these examples!

advertise

Example

The company decided to advertise their new product on social media. [advertise: verb]

Example

She works in advertising and creates campaigns for different clients. [advertising: noun]

tout

Example

The travel agent touts the benefits of booking a vacation package. [tout: verb]

Example

The restaurant's website touts its award-winning cuisine and exceptional service. [touting: gerund or present participle]

Good things to know

Which word is more common?

Advertise is a more common word than tout in everyday language and is widely used in business and marketing contexts. Tout is less common and can have negative connotations due to its association with deceptive or fraudulent practices.

Whatโ€™s the difference in the tone of formality between advertise and tout?

Advertising is generally considered more formal and professional than touting, which can be more informal and personal. However, both words can be used in various formality levels depending on the context and audience.

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