What context can I use each word in?
Learn when and how to use these words with these examples!
advertising
Example
The company invested heavily in advertising their new line of products. [advertising: verb]
Example
The advertising campaign was successful in increasing brand awareness. [advertising: noun]
marketing
Example
The marketing team conducted market research to identify customer needs. [marketing: noun]
Example
The company's marketing strategy focused on creating a unique value proposition. [marketing: adjective]
Good things to know
Which word is more common?
Marketing is a more commonly used term than advertising in business contexts. Marketing covers a broader range of activities and is essential for business success. However, advertising is still an important aspect of marketing and is often used to promote specific products or services.
What’s the difference in the tone of formality between advertising and marketing?
Both advertising and marketing can be used in formal and informal contexts, depending on the situation. However, marketing is often associated with a more formal tone, especially in academic or professional settings.
