Synonyms in Detail: approval and endorsement Usage & Differences

What context can I use each word in?

Learn when and how to use these words with these examples!

approval

Example

The manager gave her approval for the project to proceed. [approval: noun]

Example

He approved of their plan to expand the business. [approved: past tense]

endorsement

Example

The celebrity's endorsement of the brand increased its popularity. [endorsement: noun]

Example

The committee endorsed the new policy. [endorsed: past tense]

Good things to know

Which word is more common?

Approval is more commonly used than endorsement in everyday language. Approval is a versatile word that can be used in various contexts, while endorsement is more specific and often used in professional or public settings.

What’s the difference in the tone of formality between approval and endorsement?

While approval can be used in both formal and informal contexts, endorsement is generally considered more formal, especially when referring to official documents, public figures, or professional recommendations.

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