What context can I use each word in?
Learn when and how to use these words with these examples!
assurance
Example
The company provides assurance that their products are of the highest quality. [assurance: noun]
Example
He gave me his assurance that he would complete the project on time. [assurance: noun]
guarantee
Example
The company offers a money-back guarantee if you are not satisfied with the product. [guarantee: noun]
Example
They guarantee that their products will last for at least five years. [guarantee: verb]
Good things to know
Which word is more common?
Guarantee is more commonly used than assurance in everyday language, especially in business or consumer contexts. Guarantee is a term that people encounter frequently when purchasing products or services, while assurance is less commonly used but still understood.
What’s the difference in the tone of formality between assurance and guarantee?
While guarantee is typically associated with a more formal tone, assurance can be used in both formal and informal contexts. Guarantee is commonly used in business or legal settings, while assurance can be used in various situations, including personal conversations or informal assurances.
