What context can I use each word in?
Learn when and how to use these words with these examples!
benchmark
Example
The company set a benchmark for customer satisfaction by aiming for a 95% approval rating. [benchmark: noun]
Example
We need to benchmark our website's loading speed against industry standards. [benchmark: verb]
standard
Example
This product meets the highest industry standards for safety and reliability. [standard: noun]
Example
We need to adhere to the company's standard operating procedures. [standard: adjective]
Good things to know
Which word is more common?
Standard is more commonly used than benchmark in everyday language. Standard is a versatile word that can be applied in various contexts, while benchmark is more specific and commonly used in business and professional settings.
What’s the difference in the tone of formality between benchmark and standard?
Both benchmark and standard can be used in formal and informal contexts. However, standard is generally considered more formal due to its broader usage and association with established norms and practices.
