What context can I use each word in?
Learn when and how to use these words with these examples!
brainstorming
Example
Let's have a brainstorming session to come up with ideas for the new marketing campaign. [brainstorming: noun]
Example
We spent the afternoon brainstorming different ways to improve customer satisfaction. [brainstorming: gerund or present participle]
ideation
Example
The team engaged in ideation to find a unique solution to the design challenge. [ideation: noun]
Example
She enjoys the ideation phase of the project, where she can let her creativity flow. [ideation: noun]
Good things to know
Which word is more common?
Brainstorming is more commonly used than ideation in everyday language, especially in professional and collaborative settings. Ideation is a term that is more commonly used in specific fields such as design thinking or innovation.
What’s the difference in the tone of formality between brainstorming and ideation?
While brainstorming is typically associated with a casual and informal tone, ideation can be used in both formal and informal contexts, depending on the field or industry.
