What context can I use each word in?
Learn when and how to use these words with these examples!
brands
Example
Nike is a well-known brand in the sports industry. [brand: noun]
Example
The company has worked hard to build a strong brand image. [brand: adjective]
trademark
Example
The Nike swoosh is a famous trademark recognized worldwide. [trademark: noun]
Example
The company filed for a trademark to protect their unique logo design. [trademark: verb]
Good things to know
Which word is more common?
Brand is a more commonly used term in everyday language and marketing discussions. It is a versatile term that covers various aspects of a company's identity and reputation. On the other hand, trademark is a more technical and legal term that is less commonly used in everyday conversations.
Whatโs the difference in the tone of formality between brands and trademark?
Both brands and trademarks can be used in formal and informal contexts. However, trademark is more commonly associated with legal and technical discussions, making it slightly more formal than brand in certain contexts.
