Synonyms in Detail: brochure and leaflet Usage & Differences

What context can I use each word in?

Learn when and how to use these words with these examples!

brochure

Example

The travel agency handed out brochures with all the details about their vacation packages. [brochure: noun]

Example

She designed a beautiful brochure to promote her new business. [brochure: adjective]

leaflet

Example

The organization distributed leaflets to inform people about the upcoming charity event. [leaflets: verb]

Example

I picked up a leaflet at the library that had information about free workshops. [leaflet: noun]

Good things to know

Which word is more common?

Brochure is more commonly used than leaflet in everyday language. Brochures are widely used by businesses, organizations, and tourism agencies to promote their offerings. Leaflets, although less common, are still used for various purposes, such as event announcements or raising awareness about social issues.

What’s the difference in the tone of formality between brochure and leaflet?

While brochure is typically associated with a formal and professional tone, leaflet can be used in both formal and informal contexts. Leaflets are often used for more casual or grassroots communication, while brochures are commonly used in professional settings.

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