Synonyms in Detail: catchphrase and slogan Usage & Differences

What context can I use each word in?

Learn when and how to use these words with these examples!

catchphrase

Example

Austin Powers' catchphrase 'Yeah, baby!' became iconic in the movie series. [catchphrase: noun]

Example

The company's catchphrase 'Just do it' has become synonymous with their brand. [catchphrase: noun]

slogan

Example

The political campaign's slogan was 'Change we can believe in.' [slogan: noun]

Example

The fast-food chain's slogan 'I'm lovin' it' is known worldwide. [slogan: noun]

Good things to know

Which word is more common?

Slogan is more commonly used than catchphrase in everyday language. Slogan is widely employed in various industries and sectors to create brand recognition and convey a specific message. Catchphrase, although less common, is often used in entertainment and media contexts.

What’s the difference in the tone of formality between catchphrase and slogan?

Both catchphrase and slogan can be used in both formal and informal contexts. However, slogan is more commonly associated with a formal tone due to its use in marketing and advertising.

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