What context can I use each word in?
Learn when and how to use these words with these examples!
commercialization
Example
The commercialization of the new technology led to its widespread availability in the market. [commercialization: noun]
Example
The artist struggled with the commercialization of their music, feeling that it compromised their artistic integrity. [commercialization: gerund or present participle]
marketing
Example
The company invested heavily in marketing to increase brand awareness and attract more customers. [marketing: noun]
Example
She is studying marketing in college to learn how to effectively promote products. [marketing: gerund or present participle]
Good things to know
Which word is more common?
Marketing is a more commonly used term in everyday language, as it is a broader concept that encompasses various aspects of promoting and selling. Commercialization is a more specialized term that is commonly used in business and entrepreneurial contexts.
What’s the difference in the tone of formality between commercialization and marketing?
Both commercialization and marketing can be used in both formal and informal contexts. However, commercialization is more commonly associated with formal business discussions and academic settings, while marketing is used in a wider range of contexts, including casual conversations and everyday language.
