What context can I use each word in?
Learn when and how to use these words with these examples!
consumer
Example
As a consumer, I always look for the best value for my money. [consumer: noun]
Example
The company's focus is on meeting the needs of the consumer. [consumer: adjective]
purchaser
Example
The purchaser of the new office equipment was very satisfied with the quality. [purchaser: noun]
Example
The company's purchasing department handles all procurement and vendor relations. [purchasing: gerund or present participle]
Good things to know
Which word is more common?
Consumer is more commonly used than purchaser in everyday language, especially in marketing and advertising contexts. Purchaser is more commonly used in business and commerce contexts.
What’s the difference in the tone of formality between consumer and purchaser?
Purchaser is more formal than consumer, as it is typically used in business and commerce contexts. Consumer is more versatile and can be used in both formal and informal contexts.
