What context can I use each word in?
Learn when and how to use these words with these examples!
customer
Example
The customer complained about the quality of the product. [customer: noun]
Example
She's been a loyal customer of the store for years. [customer: adjective]
purchaser
Example
The purchaser signed the contract to buy the property. [purchaser: noun]
Example
He was the sole purchaser of the artwork at the auction. [purchaser: adjective]
Good things to know
Which word is more common?
Customer is more common than purchaser in everyday language and is used in a wide range of contexts, while purchaser is more formal and is typically used in legal or business contexts.
What’s the difference in the tone of formality between customer and purchaser?
Purchaser is more formal than customer and is typically used in legal or business contexts, while customer can be used in both formal and informal contexts.