What context can I use each word in?
Learn when and how to use these words with these examples!
customization
Example
The company offers customization options for their products, allowing customers to choose colors, sizes, and other features. [customization: noun]
Example
I customized my phone case with a photo of my dog. [customized: verb]
personalization
Example
The website uses personalization to recommend products based on my browsing history. [personalization: noun]
Example
I personalized my email signature with a quote that reflects my personality. [personalized: verb]
Good things to know
Which word is more common?
Personalization is more commonly used than customization in everyday language. Personalization has become increasingly popular in recent years, especially in the e-commerce and marketing industries, while customization is more commonly used in product design and manufacturing.
What’s the difference in the tone of formality between customization and personalization?
Both customization and personalization are versatile and can be used in various formality levels, making them suitable for both formal and informal contexts.
