Synonyms in Detail: customized and personalized Usage & Differences

What context can I use each word in?

Learn when and how to use these words with these examples!

customized

Example

The company offers customized software solutions for businesses. [customized: adjective]

Example

I had my shirt customized with my name on the back. [customized: past participle]

personalized

Example

The hotel provides personalized services to its guests, such as a welcome note and favorite snacks in the room. [personalized: adjective]

Example

I received a personalized gift with my name engraved on it. [personalized: past participle]

Good things to know

Which word is more common?

Customized and personalized are both commonly used in marketing and advertising contexts. However, customized is more commonly used in technical or business contexts, while personalized is more commonly used in social or emotional contexts.

What’s the difference in the tone of formality between customized and personalized?

Both customized and personalized can be used in formal or informal contexts. However, customized is generally associated with a more technical or business-like tone, while personalized is generally associated with a more emotional or sentimental tone.

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