What context can I use each word in?
Learn when and how to use these words with these examples!
desirability
Example
The desirability of the new phone model is high due to its advanced features. [desirability: noun]
Example
The candidate's qualifications and experience add to their desirability as a potential employee. [desirability: noun]
allure
Example
The allure of the exotic destination drew many tourists to visit. [allure: noun]
Example
The salesman used his charm and allure to persuade the customer to buy the product. [allure: noun]
Good things to know
Which word is more common?
Desirability is more commonly used than allure in formal contexts such as business, marketing, and academic writing. However, allure is more commonly used in informal contexts such as fashion, beauty, and entertainment.
What’s the difference in the tone of formality between desirability and allure?
Desirability is more formal than allure. It is often used in academic writing, business, and marketing to describe the value or worthiness of a product or service. Allure, on the other hand, is more informal and is often used in fashion, beauty, and entertainment to describe the power of attraction or charm.
