What context can I use each word in?
Learn when and how to use these words with these examples!
desirability
Example
The desirability of the new product was evident from the long lines outside the store. [desirability: noun]
Example
The job offer came with a high salary and many benefits, increasing its desirability. [desirability: noun]
enticement
Example
The free gift was an enticement to sign up for the new credit card. [enticement: noun]
Example
The company used the promise of a promotion as an enticement to keep employees motivated. [enticement: noun]
Good things to know
Which word is more common?
Desirability is more commonly used than enticement in everyday language. Desirability is a versatile word that can be used in various contexts, while enticement is more specific and often used in marketing or advertising contexts.
Whatโs the difference in the tone of formality between desirability and enticement?
Both desirability and enticement are neutral in terms of formality and can be used in both formal and informal contexts.