What context can I use each word in?
Learn when and how to use these words with these examples!
ensure
Example
I will ensure that the project is completed on time. [ensure: verb]
Example
The company has taken measures to ensure the safety of its employees. [ensure: verb]
assure
Example
I assure you that the product is of high quality. [assure: verb]
Example
The manager assured the team that their jobs were secure. [assured: past tense]
Good things to know
Which word is more common?
Ensure is more commonly used than assure in professional or technical contexts, while assure is more commonly used in personal or informal contexts.
Whatโs the difference in the tone of formality between ensure and assure?
Ensure is generally considered more formal than assure, making it more appropriate for professional or academic writing. However, both words can be used in a variety of contexts and levels of formality.
