Synonyms in Detail: goodwill and kindness Usage & Differences

What context can I use each word in?

Learn when and how to use these words with these examples!

goodwill

Example

The company's goodwill towards its customers helped it to build a loyal customer base. [goodwill: noun]

Example

She acted with goodwill towards her coworkers, always offering to lend a hand when needed. [goodwill: adjective]

kindness

Example

Her kindness towards the homeless man touched the hearts of many. [kindness: noun]

Example

He showed kindness by listening to his friend's problems and offering words of encouragement. [kindness: noun]

Good things to know

Which word is more common?

Kindness is more commonly used than goodwill in everyday language. Kindness is a universal value that is appreciated and valued by people from all walks of life, while goodwill is more commonly used in business or organizational contexts.

Whatโ€™s the difference in the tone of formality between goodwill and kindness?

While both goodwill and kindness can be used in formal and informal contexts, goodwill is often associated with a more formal tone due to its business connotations, while kindness is more versatile and can be used in various formality levels.

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