Synonyms in Detail: gravitate and attract Usage & Differences

What context can I use each word in?

Learn when and how to use these words with these examples!

gravitate

Example

I tend to gravitate towards people who share my interests. [gravitate: verb]

Example

The company is gravitating towards a more sustainable business model. [gravitating: present participle]

attract

Example

The bright colors of the flowers attract bees and butterflies. [attract: verb]

Example

The company's innovative products attract customers from all over the world. [attract: verb]

Good things to know

Which word is more common?

Attract is more commonly used than gravitate in everyday language. Attract is versatile and covers a wide range of contexts, while gravitate is less common and tends to be used in more specific or technical contexts.

Whatโ€™s the difference in the tone of formality between gravitate and attract?

Both gravitate and attract can be used in formal and informal contexts, but gravitate may be perceived as more technical or specialized than attract.

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