What context can I use each word in?
Learn when and how to use these words with these examples!
humanization
Example
The author's use of humanization in the story made the characters more relatable. [humanization: noun]
Example
The company's marketing strategy focused on humanizing their brand to connect with customers. [humanizing: gerund or present participle]
personification
Example
The wind whispered through the trees. [personification: noun]
Example
The sun smiled down on us from the sky. [personification: noun]
Good things to know
Which word is more common?
Personification is more commonly used than humanization in everyday language, especially in literature and poetry. Humanization is more commonly used in marketing and storytelling.
What’s the difference in the tone of formality between humanization and personification?
Both humanization and personification can be used in formal and informal contexts, but personification is more versatile and can be employed in various formality levels.