What context can I use each word in?
Learn when and how to use these words with these examples!
hype
Example
The hype around the new iPhone release was incredible. [hype: noun]
Example
The company hyped up their new product, but it didn't live up to expectations. [hyped: past tense verb]
advertising
Example
The company spent a lot of money on advertising their new product. [advertising: gerund or present participle]
Example
She works in advertising and creates commercials for TV. [advertising: noun]
Good things to know
Which word is more common?
Advertising is more commonly used than hype in everyday language. Advertising is a well-established industry with a long history, while hype is a more recent term that has gained popularity in the age of social media and viral marketing.
What’s the difference in the tone of formality between hype and advertising?
Advertising is generally considered more formal than hype, as it involves creating and distributing professional and polished content through various media channels. Hype, on the other hand, can be associated with a more informal and sensational tone, often used in social media and pop culture contexts.
