What context can I use each word in?
Learn when and how to use these words with these examples!
logotype
Example
The logotype for Coca-Cola uses a distinctive script font. [logotype: noun]
Example
The designer chose a sans-serif logotype to convey a modern and minimalist aesthetic. [logotype: adjective]
logo
Example
The Nike logo features a simple swoosh design. [logo: noun]
Example
The designer incorporated a leaf icon into the logo to represent the brand's eco-friendly values. [logo: noun]
Good things to know
Which word is more common?
Logo is more commonly used than logotype in everyday language, as it is the more recognizable and memorable component of a logo design. However, logotype is still an important aspect of branding and design, particularly in creating a cohesive visual identity.
What’s the difference in the tone of formality between logotype and logo?
Both logotype and logo can be used in formal and informal contexts, depending on the tone and purpose of the communication. However, logotype may be more commonly used in professional or technical settings where typography and design are emphasized.
