What context can I use each word in?
Learn when and how to use these words with these examples!
marketability
Example
The marketability of this new product is high due to its unique features. [marketability: noun]
Example
The company conducted market research to determine the marketability of their new service. [marketability: noun]
saleability
Example
The saleability of this product is high due to its popularity among consumers. [saleability: noun]
Example
The company improved the saleability of their product by lowering the price. [saleability: noun]
Good things to know
Which word is more common?
Saleability is more commonly used than marketability in everyday language. Saleability is a more straightforward term that is easier to understand, while marketability is a more technical term that is used more often in business and marketing contexts.
What’s the difference in the tone of formality between marketability and saleability?
Marketability is more formal than saleability and is typically used in professional or academic settings. Saleability is more informal and can be used in both formal and informal contexts.
