Synonyms in Detail: marketing and publicity Usage & Differences

What context can I use each word in?

Learn when and how to use these words with these examples!

marketing

Example

The company's marketing campaign included social media ads and email newsletters. [marketing: noun]

Example

She studied marketing in college to learn how to create effective advertising campaigns. [marketing: gerund or present participle]

publicity

Example

The new restaurant received a lot of publicity after being featured in the local newspaper. [publicity: noun]

Example

The celebrity's publicist worked hard to manage their client's publicity and public image. [publicity: noun]

Good things to know

Which word is more common?

Marketing is a more commonly used term than publicity in everyday language, as it covers a wider range of activities and strategies. Publicity is often used in the context of media coverage and public relations.

What’s the difference in the tone of formality between marketing and publicity?

Marketing is a more formal term than publicity, as it is often used in business and academic contexts. Publicity is more informal and can be used in a variety of settings, including entertainment and media industries.

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