Synonyms in Detail: marque and brand Usage & Differences

What context can I use each word in?

Learn when and how to use these words with these examples!

marque

Example

The new model from this marque is highly anticipated. [marque: noun]

Example

The marque has been known for its exceptional quality and craftsmanship. [marque: adjective]

brand

Example

This brand is known for its commitment to sustainability. [brand: noun]

Example

We need to work on building our brand awareness among consumers. [brand: adjective]

Good things to know

Which word is more common?

Brand is more commonly used than marque in everyday language, especially in American English. Brand is a versatile term that can be used in various contexts, while marque is more specific and less commonly used outside of the automotive industry.

Whatโ€™s the difference in the tone of formality between marque and brand?

Both marque and brand can be used in formal and informal contexts. However, marque may be perceived as more formal and associated with luxury and exclusivity, while brand can be used in a broader range of formality levels and contexts.

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