Synonyms in Detail: motto and slogan Usage & Differences

What context can I use each word in?

Learn when and how to use these words with these examples!

motto

Example

The school's motto is 'Excellence in Education.' [motto: noun]

Example

My personal motto is 'Never give up on your dreams.' [motto: noun]

slogan

Example

Nike's slogan is 'Just Do It.' [slogan: noun]

Example

The political campaign's slogan was 'Make America Great Again.' [slogan: noun]

Good things to know

Which word is more common?

Slogan is more commonly used than motto in everyday language. Slogan is often used in advertising and marketing campaigns, while motto is more commonly used in official emblems, logos, or crests.

What’s the difference in the tone of formality between motto and slogan?

Motto is typically associated with a formal and serious tone, while slogan can be used in both formal and informal contexts, depending on the product or service being promoted.

This content was generated with the assistance of AI technology based on RedKiwi's unique learning data. By utilizing automated AI content, we can quickly deliver a wide range of highly accurate content to users. Experience the benefits of AI by having your questions answered and receiving reliable information!