What context can I use each word in?
Learn when and how to use these words with these examples!
motto
Example
The school's motto is 'Excellence in Education.' [motto: noun]
Example
My personal motto is 'Never give up on your dreams.' [motto: noun]
slogan
Example
Nike's slogan is 'Just Do It.' [slogan: noun]
Example
The political campaign's slogan was 'Make America Great Again.' [slogan: noun]
Good things to know
Which word is more common?
Slogan is more commonly used than motto in everyday language. Slogan is often used in advertising and marketing campaigns, while motto is more commonly used in official emblems, logos, or crests.
What’s the difference in the tone of formality between motto and slogan?
Motto is typically associated with a formal and serious tone, while slogan can be used in both formal and informal contexts, depending on the product or service being promoted.