What context can I use each word in?
Learn when and how to use these words with these examples!
orientational
Example
The orientation program helped the new students become familiar with the campus. [orientation: noun]
Example
She had trouble with orientational skills and often got lost in unfamiliar places. [orientational: adjective]
positioning
Example
The positioning of the furniture in the room made it feel more spacious. [positioning: noun]
Example
The company is positioning itself as a leader in sustainable technology. [positioning: verb]
Good things to know
Which word is more common?
Positioning is more commonly used than orientational in everyday language, especially in the context of marketing or advertising. Orientational is less common and often used in specific fields, such as navigation or cultural studies.
What’s the difference in the tone of formality between orientational and positioning?
Both orientational and positioning can be used in formal or informal contexts, depending on the context and audience. However, positioning may be more commonly used in business or professional settings, while orientational may be more commonly used in academic or technical contexts.
