What context can I use each word in?
Learn when and how to use these words with these examples!
patronage
Example
The local bookstore relies on the patronage of its loyal customers. [patronage: noun]
Example
She was grateful for the patronage of her mentor, who helped her launch her career. [patronage: support or sponsorship]
Example
The artist's success was due in part to the patronage of wealthy art collectors. [patronage: financial support]
patronize
Example
I always try to patronize local businesses instead of big chains. [patronize: verb]
Example
He was a regular patronizer of the local coffee shop. [patronizer: noun]
Example
Don't patronize me - I know what I'm doing. [patronize: speak or behave condescendingly]
Good things to know
Which word is more common?
Patronage is less common than patronize in everyday language, but is still used in formal contexts such as business or politics. Patronize is more versatile and can be used in both formal and informal contexts.
Whatโs the difference in the tone of formality between patronage and patronize?
Patronage is more formal than patronize, which is more commonly used in everyday language and can have informal or negative connotations depending on the context.
