What context can I use each word in?
Learn when and how to use these words with these examples!
personalisation
Example
The hotel offers personalisation services, such as customizing the room decor to match the guest's preferences. [personalisation: noun]
Example
I love the personalisation options on this website, it makes me feel like the company cares about my experience. [personalisation: noun]
customization
Example
I customized my phone case with my favorite photo. [customized: verb]
Example
The software allows for customization of the interface to suit the user's preferences. [customization: noun]
Good things to know
Which word is more common?
Customization is more commonly used than personalisation in everyday language. Customization is a broader term that covers a wider range of contexts, while personalisation is often used in marketing and advertising.
What’s the difference in the tone of formality between personalisation and customization?
Both personalisation and customization can be used in both formal and informal contexts, but personalisation may be more associated with marketing and advertising, which tends to be less formal.
