Synonyms in Detail: pitching and marketing Usage & Differences

What context can I use each word in?

Learn when and how to use these words with these examples!

pitching

Example

He spent hours pitching his business idea to potential investors. [pitching: verb]

Example

The sales team is responsible for pitching the new product to potential customers. [pitching: gerund or present participle]

marketing

Example

The company's marketing campaign was successful in increasing sales. [marketing: noun]

Example

She studied marketing in college and now works for an advertising agency. [marketing: gerund or present participle]

Good things to know

Which word is more common?

Marketing is a more common term than pitching in everyday language. Marketing is a crucial aspect of any business or project, while pitching is more specific and often used in the context of startups, entrepreneurship, or investment.

Whatโ€™s the difference in the tone of formality between pitching and marketing?

Marketing is a more formal term that is widely used in business and academic contexts. Pitching is a less formal term that is often used in the context of startups, entrepreneurship, or informal conversations.

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