What context can I use each word in?
Learn when and how to use these words with these examples!
popularising
Example
The museum is popularising art by offering free admission to students. [popularising: present participle]
Example
The author's new book aims to popularise science for the general public. [popularising: verb]
promote
Example
The company is promoting its new line of products through social media ads. [promoting: present participle]
Example
The politician is trying to promote her platform to gain more supporters. [promote: verb]
Good things to know
Which word is more common?
Promote is more commonly used than popularising in everyday language. Promote is versatile and covers a wide range of contexts, while popularising is more specific to increasing popularity or acceptance.
What’s the difference in the tone of formality between popularising and promote?
Both popularising and promote can be used in formal and informal contexts, but promote may be more commonly used in professional or business settings due to its association with marketing and advertising.