Synonyms in Detail: popularize and promote Usage & Differences

What context can I use each word in?

Learn when and how to use these words with these examples!

popularize

Example

The new social media campaign aims to popularize the brand among younger audiences. [popularize: verb]

Example

The book was popularized by the author's appearance on a popular talk show. [popularized: past tense verb]

promote

Example

The company hired a marketing team to promote their new product. [promote: verb]

Example

The manager decided to promote the employee to a higher position. [promoted: past tense verb]

Good things to know

Which word is more common?

Promote is more commonly used than popularize in everyday language. Promote is versatile and covers a wide range of contexts, while popularize is less common and may be more specific to certain industries or fields.

Whatโ€™s the difference in the tone of formality between popularize and promote?

Both popularize and promote can be used in formal and informal contexts, but promote may be more commonly used in professional settings due to its association with career advancement and marketing.

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