What context can I use each word in?
Learn when and how to use these words with these examples!
presell
Example
The company used preselling techniques to generate buzz and excitement for their new product. [preselling: noun]
Example
The author presold her book by offering exclusive content to those who pre-ordered it. [presold: past tense]
advertise
Example
The company advertised their new product on social media, television, and billboards. [advertised: past tense]
Example
She works in advertising and helps companies create effective marketing campaigns. [advertising: noun]
Good things to know
Which word is more common?
Advertising is more commonly used than preselling in everyday language. Advertising is a broad term that covers a wide range of marketing activities, while preselling is a more specific strategy that is often used in niche markets or for high-demand products.
What’s the difference in the tone of formality between presell and advertise?
Both presell and advertise can be used in formal and informal contexts, depending on the tone and purpose of the communication. However, advertising is more versatile and can be employed in various formality levels, allowing it to be used in both formal and informal contexts.
