What context can I use each word in?
Learn when and how to use these words with these examples!
presell
Example
The company used a presell campaign to generate buzz for their new product. [presell: noun]
Example
The author presold thousands of copies of her book before it was even published. [presold: past tense]
hype
Example
The movie was hyped up so much that it was a disappointment when I finally saw it. [hyped: past tense]
Example
The company's hype campaign generated a lot of buzz on social media. [hype: noun]
Good things to know
Which word is more common?
Hype is more commonly used than presell in everyday language. Hype has become a popular term in marketing and is often used to describe excessive or exaggerated promotion. Presell is a less common term and is typically used in marketing circles.
What’s the difference in the tone of formality between presell and hype?
Both presell and hype can be used in formal and informal contexts, but presell may be more commonly used in professional or business settings due to its emphasis on building trust and warming up potential customers.
