What context can I use each word in?
Learn when and how to use these words with these examples!
prospect
Example
The sales team is targeting new prospects for the company's products. [prospect: noun]
Example
There is little prospect of the project being completed on time. [prospect: noun]
Example
The prospect of seeing the sunset from the mountaintop was breathtaking. [prospect: noun]
potential
Example
The company has the potential to become a major player in the industry. [potential: noun]
Example
She has the potential to be a great leader one day. [potential: adjective]
Example
The new product has the potential to revolutionize the market. [potential: noun]
Good things to know
Which word is more common?
Potential is more commonly used than prospect in everyday language. Potential is versatile and covers a wide range of contexts, while prospect is less common and primarily used in business contexts.
Whatโs the difference in the tone of formality between prospect and potential?
Both prospect and potential can be used in formal and informal contexts. However, prospect may be perceived as more formal due to its association with business and sales.
