What context can I use each word in?
Learn when and how to use these words with these examples!
psychographic
Example
The company conducted a psychographic analysis of their target audience to better understand their needs and preferences. [psychographic: adjective]
Example
The survey included questions about the respondent's values and interests to gather psychographic data. [psychographic: noun]
demographic
Example
The company analyzed the demographic data to determine the most profitable market segment. [demographic: adjective]
Example
The survey asked respondents about their age, gender, and income to gather demographic information. [demographic: noun]
Good things to know
Which word is more common?
Demographic is more commonly used than psychographic in everyday language and is a more familiar term to most people. However, both terms are widely used in marketing and research fields.
What’s the difference in the tone of formality between psychographic and demographic?
Psychographic is generally considered a more formal term than demographic, which is often used in casual conversation and everyday language.
