Synonyms in Detail: publicity and exposure Usage & Differences

What context can I use each word in?

Learn when and how to use these words with these examples!

publicity

Example

The company's new product received a lot of publicity in the media. [publicity: noun]

Example

The celebrity's scandalous behavior attracted negative publicity. [publicity: noun]

exposure

Example

The artist's work gained exposure through a gallery exhibition. [exposure: noun]

Example

The athlete's injury left him vulnerable to further exposure. [exposure: noun]

Good things to know

Which word is more common?

Exposure is more commonly used than publicity in everyday language, as it has a broader range of meanings and can be used in various contexts. Publicity is more specific and is commonly used in the context of marketing and advertising.

What’s the difference in the tone of formality between publicity and exposure?

Both publicity and exposure can be used in formal and informal contexts, but publicity may be more commonly used in formal settings due to its association with marketing and advertising.

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