Synonyms in Detail: publicization and publicity Usage & Differences

What context can I use each word in?

Learn when and how to use these words with these examples!

publicization

Example

The publicization of the new restaurant was done through social media and local newspapers. [publicization: noun]

Example

The company hired a public relations firm to handle the publicization of their new product launch. [publicization: gerund or present participle]

publicity

Example

The celebrity's scandal received a lot of negative publicity in the tabloids. [publicity: noun]

Example

The event received a lot of positive publicity after being featured on the local news. [publicity: noun]

Good things to know

Which word is more common?

Publicity is more commonly used than publicization in everyday language, and is a versatile word that covers a wide range of contexts.

What’s the difference in the tone of formality between publicization and publicity?

Both publicity and publicization can be used in formal and informal contexts, but publicity is more commonly used in professional settings such as marketing and public relations.

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