Synonyms in Detail: publicize and promote Usage & Differences

What context can I use each word in?

Learn when and how to use these words with these examples!

publicize

Example

The company hired a PR firm to publicize their new product. [publicize: verb]

Example

The event was widely publicized on social media and in local newspapers. [publicized: past tense]

promote

Example

The company offered discounts to promote their new product. [promote: verb]

Example

She was promoted to manager after years of hard work. [promoted: past tense]

Good things to know

Which word is more common?

Promote is more commonly used than publicize in everyday language. Promote is versatile and covers a wide range of contexts, while publicize is less common and refers to a specific type of marketing or advertising.

What’s the difference in the tone of formality between publicize and promote?

Both publicize and promote can be used in formal and informal contexts, but publicize may be slightly more formal due to its association with professional marketing or PR practices.

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