What context can I use each word in?
Learn when and how to use these words with these examples!
rebrand
Example
The company decided to rebrand itself with a new name and logo. [rebrand: verb]
Example
The rebranding campaign was successful in attracting a younger audience. [rebranding: noun]
reposition
Example
The company decided to reposition its product as a luxury item for high-end consumers. [reposition: verb]
Example
The repositioning campaign helped the product gain more market share. [repositioning: noun]
Good things to know
Which word is more common?
Reposition is more commonly used than rebrand in everyday language. Reposition is a common marketing strategy used by companies to stay competitive and adapt to changing market conditions. Rebranding is less common and usually done after a major event or change in the company's direction.
What’s the difference in the tone of formality between rebrand and reposition?
Both rebrand and reposition can be used in formal and informal contexts. However, rebranding may be associated with a more formal tone due to its significant impact on a company's overall image and reputation.
