Synonyms in Detail: reorient and redirect Usage & Differences

What context can I use each word in?

Learn when and how to use these words with these examples!

reorient

Example

We need to reorient our marketing strategy to target a younger demographic. [reorient: verb]

Example

After the company's merger, we had to reorient ourselves to the new management structure. [reorient: reflexive verb]

redirect

Example

The company decided to redirect its investments towards renewable energy. [redirect: verb]

Example

Let's redirect the conversation back to the main topic of the meeting. [redirect: verb]

Good things to know

Which word is more common?

Redirect is more commonly used than reorient in everyday language. Redirect is versatile and covers a wide range of contexts, while reorient is less common and often used in specific fields, such as business or personal development.

What’s the difference in the tone of formality between reorient and redirect?

Both reorient and redirect are formal words that are commonly used in professional or academic settings. However, redirect can also be used in informal contexts, such as everyday conversations or emails.

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