What context can I use each word in?
Learn when and how to use these words with these examples!
reorient
Example
We need to reorient our marketing strategy to target a younger demographic. [reorient: verb]
Example
After the training session, I was able to reorient my thinking towards a more positive outlook. [reorient: verb]
Example
I had to reorient myself to the new time zone after traveling overseas. [reorient: reflexive verb]
reposition
Example
We need to reposition the furniture to create more space in the living room. [reposition: verb]
Example
The company decided to reposition their brand as a luxury product. [reposition: verb]
Example
I had to reposition myself in the debate to better argue my point. [reposition: reflexive verb]
Good things to know
Which word is more common?
Reposition is more commonly used than reorient in everyday language, especially in marketing or advertising contexts. Reorient is less common and is typically used in academic or professional contexts.
What’s the difference in the tone of formality between reorient and reposition?
Both reorient and reposition are formal words and are appropriate for use in professional or academic writing. However, reposition may be more versatile and can be used in both formal and informal contexts.
