What context can I use each word in?
Learn when and how to use these words with these examples!
reorientate
Example
We need to reorientate our marketing strategy to target a younger audience. [reorientate: verb]
Example
The company is going through a period of reorientation to adapt to the changing market. [reorientation: noun]
redirect
Example
We need to redirect our resources towards more profitable ventures. [redirect: verb]
Example
The package was redirected to the correct address. [redirected: past tense]
Good things to know
Which word is more common?
Redirect is more commonly used than reorientate in everyday language, especially in formal contexts such as business or academic writing.
What’s the difference in the tone of formality between reorientate and redirect?
Redirect is more formal than reorientate, making it a better choice for professional or academic contexts where a more precise and specific term is required.