What context can I use each word in?
Learn when and how to use these words with these examples!
reorientation
Example
The company underwent a reorientation towards sustainable practices. [reorientation: noun]
Example
After the accident, he needed a reorientation of his priorities. [reorientation: noun]
repositioning
Example
The company is repositioning its products to target a younger audience. [repositioning: verb]
Example
The athlete had to reposition himself to avoid a collision. [repositioning: verb]
Good things to know
Which word is more common?
Repositioning is more commonly used than reorientation in business, marketing, and sports contexts. Reorientation is more commonly used in personal development or organizational change contexts.
What’s the difference in the tone of formality between reorientation and repositioning?
Both reorientation and repositioning are formal words that are typically used in professional or academic settings.
