Synonyms in Detail: reorienting and redirecting Usage & Differences

What context can I use each word in?

Learn when and how to use these words with these examples!

reorienting

Example

We need to reorient our marketing strategy to target a younger demographic. [reorient: verb]

Example

After the failure of their initial plan, the team decided to reorient their approach. [reorienting: gerund or present participle]

redirecting

Example

The company is redirecting its efforts towards sustainability and eco-friendliness. [redirect: verb]

Example

The manager decided to redirect the team's budget towards research and development. [redirecting: gerund or present participle]

Good things to know

Which word is more common?

Redirecting is more commonly used than reorienting in everyday language, especially in business or organizational contexts. Reorienting is less common and is often used in more formal or academic contexts.

What’s the difference in the tone of formality between reorienting and redirecting?

Reorienting is typically associated with a more formal or academic tone, while redirecting is more versatile and can be employed in both formal and informal contexts.

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