Synonyms in Detail: reseller and retailer Usage & Differences

What context can I use each word in?

Learn when and how to use these words with these examples!

reseller

Example

The company operates as a reseller of computer hardware and software. [reseller: noun]

Example

He decided to become a reseller of designer clothing, buying in bulk and selling to individual buyers. [reseller: noun]

retailer

Example

The retailer offers a wide range of products, from clothing to electronics. [retailer: noun]

Example

She works at a retail store that sells home goods and decor. [retail: adjective]

Good things to know

Which word is more common?

Retailer is more commonly used than reseller in everyday language. Retailer is a widely recognized term that covers a broad range of businesses, while reseller is a more specific term that is often used in business-to-business contexts.

What’s the difference in the tone of formality between reseller and retailer?

Both reseller and retailer can be used in formal and informal contexts, but reseller may be more commonly used in business settings due to its specific focus on purchasing and selling products in bulk.

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