What context can I use each word in?
Learn when and how to use these words with these examples!
sponsoring
Example
The company is sponsoring the charity event next month. [sponsoring: verb]
Example
The athlete has secured a sponsorship deal with a major sports brand. [sponsorship: noun]
promoting
Example
The company is promoting their new product through social media ads. [promoting: verb]
Example
The organization is promoting environmental sustainability through various initiatives. [promoting: present participle]
Good things to know
Which word is more common?
Promoting is more commonly used than sponsoring in everyday language. Promoting is versatile and covers a wide range of contexts, while sponsoring is more specific and often used in business or organizational settings.
What’s the difference in the tone of formality between sponsoring and promoting?
While sponsoring is typically associated with a formal and business-like tone, promoting can be used in both formal and informal contexts, allowing it to be employed in various formality levels.
