Synonyms in Detail: target and focus Usage & Differences

What context can I use each word in?

Learn when and how to use these words with these examples!

target

Example

Our target is to increase sales by 20% this quarter. [target: noun]

Example

She targeted the bullseye with her arrow. [targeted: past tense verb]

Example

Our new product is targeted towards young adults who enjoy outdoor activities. [targeted: past participle verb]

focus

Example

The focus of the meeting was to discuss the new project proposal. [focus: noun]

Example

I need to focus on finishing this report before the deadline. [focus: verb]

Example

The company's focus on sustainability has led to several eco-friendly initiatives. [focus: noun]

Good things to know

Which word is more common?

Focus is more commonly used than target in everyday language. Focus is a versatile word that can be used in various contexts, while target is more specific and often used in business or marketing contexts.

Whatโ€™s the difference in the tone of formality between target and focus?

Both target and focus can be used in formal and informal contexts. However, target may have a more formal connotation due to its common usage in business and marketing settings.

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